BIOGRAPHY
BACKGROUND AND GOALS
Calum Sutherland is a Chicago based visual communications designer currently a junior in the School of the Art Institute of Chicago having transferred from Oregon State University. He is focused primarily on layout design, but has experience in web, social media, and iconographic design. Much of his work starts out on paper but then is translated into finished products with the help of digital design tools. These tools are primarily Adobe InDesign, Illustrator, and Photoshop.
Calum is currently studying at the Art Institute of Chicago but studied design at Oregon State University for two years, and he works closely with professors, peers, and community members to continuously produce designs. Currently he is focused on poster and advertisement design and utilizing hierarchy in order to delineate the importance of information. Also a key part of his work is achieving a balance of including necessary information while maintaining a compositional harmony. Apart from graphic design Calum also does illustration, photography, and audio editing as well.